Copywriter
• Part-time • Remote • Poland
Have you ever experienced a loyalty program so well-crafted that it made you genuinely excited to engage with a brand?
Maybe it was when your favorite retailer surprised you with early access to a sale, or when a restaurant remembered your anniversary and had your usual table ready. These moments don't happen by accident - they're the result of thoughtfully designed loyalty strategies that turn transactions into relationships.
That's the kind of impact we create at Loyalty Roots.
We are the team of experts who help companies build their loyalty programs. We believe that loyalty program is about understanding customers, their needs, challenges, desires and fears. We work with clients who are ready for strategies based on data, technology and innovation.
We deliver end-to-end loyalty programs implementations with the main focus around strategy.
Who are we looking for and why?
We’re looking for a copywriter with a strategic mind and a deep understanding of human behavior. Someone who knows that words can spark emotions, build habits, and inspire action.
Loyalty Roots is a young company formed by experienced professionals. We create a space for experts to cooperate with each other, work with open-minded clients and deliver innovative projects together.
We’re looking for people who are passionate about their job; who know the value of data-driven decision making, personalization and A/B testing; innovative and not afraid of challenges.
Currently there are not a lot of companies that have figured out the best approach to customer loyalty. We need to be creative and confident to set the tone for the market.
What you’ll do as a Copywriter
Define communication guidelines for loyalty programs. Use existing client’s TOV, USP and combine it with the loyalty program strategy
Support loyalty program strategy creation (name of the program, titles for the tiers, main storytelling line - create guidelines for the content implementation strategy)
Implementation of the loyalty program content strategy (content will be needed in different communication channels based on the strategy. Examples: website, email, sms, push messages, mobile app, printed content, social media etc)
SEO copywriting - especially needed when it comes to the content of the loyalty program landing page
Competitors research. We work with companies from different industries and you need to understand them
Build internal educational materials and library
What we expect from a Copywriter
Experience in writing content for different placements (e.g. website, email, sms, push messages, mobile app, printed content, social media etc)
Research mindset - you dig into competitors, analyze industry language, and back up your decisions with evidence
Tools & AI - you understand the value from the AI tools and know how to use AI models to boost your performance and deliver best results to the clients
Awareness of behavioral psychology principles like anchoring, loss aversion, social proof, scarcity, and how to apply them in content
Experience with A/B testing.
Proficiency in both Polish and English content
Extra points
Experience working with loyalty programs, gamification, or engagement strategies
Basic knowledge of customer experience (CX), behavioral design, or neuromarketing
Background in gaming industry or an understanding of how game mechanics influence behavior
Being available during the work week within the working hours 9am-5pm CEST
If you’re open to be a speaker on webinars and conferences, it’ll be a plus. It’s not a requirement for every candidate, don’t worry
What we offer
Freedom of work and a creative space to test your ideas.
B2B contract or contract of mandate
80-140 PLN per hour based on your experience and engagement (for B2B contract)
Part-time position. Availability per month is discussed with you
Project-based collaboration (we work with you on projects that align with your interests and expertise)
Worldwide - it’s a B2B contract, we don’t care from which place on Earth you’re doing the work.
Loyalty Roots is in a phase of growth. It has challenges, like you haven’t heard about us yet and we need to earn your trust. However, you’ll be able to grow and build something great together with us. No corporate structure, but also a healthy environment within your availability.
Way to apply
If you feel like you’re a good fit, please apply here.
We’ll get back to selected candidates within 14 business days. If you don’t hear from us after this time, it means that for now we’re not a good fit for each other, but we’ll keep you in our database in case more suitable role comes up.
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Candidate journey: ⭕️ Portfolio and CV analysis ➔ ⭕️ Recruiter call ➔ ⭕️ Meet the leadership team. We’ll have a chance to learn more about each other and agree to become partners together!
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If you haven’t been contacted, but you strongly believe that you’re a great fit - let us know by contacting us on LinkedIn.
We welcome applications from all qualified candidates regardless of gender, age, ethnicity, religion, sexual orientation, or background. We believe diverse perspectives make our projects more effective and our team stronger.
By submitting this application, you declare that you have read and understood the Privacy Policy for Candidates of Loyalty Roots Sp. z o.o., based in Krakow, 30-526, Czyżówka 12/2.11, (https://www.loyaltyroots.com/policy) and consent to the processing of your personal data contained in your application for the purposes of the recruitment process, including being considered for future recruitment processes for up to 24 months.
