Loyalty Roots - designing and delivering loyalty solutions

We design and deliver loyalty solutions for ecommerce and retail

Loyalty that grows deep.
Powered by data.
Guided by strategy.

Strategic loyalty goals we support

Retention & CLV

by increasing repeat purchases, driving frequency, and boosting lifetime value

Customer satisfaction

with rewards that go beyond transactions, focusing on behavior and engagement

Customer acquisition

through referrals, advocacy programs, and word-of-mouth mechanics

Data collection

using zero- and first-party data to power segmentation and relevance

Customer reactivation

with win-back journeys and personalized incentives for inactive customers

Channel shift & growth

by promoting app usage and driving adoption of D2C and owned channels

Community engagement

with gamification, social activities, and exclusive access to experiences

Brand differentiation

by creating loyalty that reflects the brand’s unique story and strengths

Retention & CLV
by increasing repeat purchases, driving frequency, and boosting lifetime value
Customer reactivation
with win-back journeys and personalized incentives for inactive customers
Customer satisfaction
with rewards that go beyond transactions, focusing on behavior and engagement
Channel shift & growth
by promoting app usage and driving adoption of D2C and owned channels
Customer acquisition
through referrals, advocacy programs, and word-of-mouth mechanics
Community engagement
with gamification, social activities, and exclusive access to experiences
Data collection
using zero- and first-party data to power segmentation and relevance
Brand differentiation
by creating loyalty that reflects the brand’s unique story and strengths

Strategic loyalty goals we support

Our services

End-to-end support for loyalty programs

Strategy
Defining the loyalty program’s concept, goals, mechanics, segmentation, and customer experience — with a clear path to measurable results.
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Audit
Evaluating the setup, journeys, data, and performance. We also conduct UX/CX research to identify gaps and opportunities.
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Implementation
Configuring loyalty platforms and MarTech tools to match your strategy — using no-code/low-code methods for faster, cleaner delivery.
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Analytics & Growth
Turning data into decisions. We design dashboards, track KPIs, run A/B testing, and optimize your program continuously.
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Analytics & Growth

Turning data into decisions. We design dashboards, track KPIs, run A/B testing, and optimize your program continuously.

Strategy

Defining the loyalty program’s concept, goals, mechanics, segmentation, and customer experience — with a clear path to measurable results.

Implementation

Configuring loyalty platforms and MarTech tools to match your strategy — using no-code/low-code methods for faster, cleaner delivery.

Legal Advisory

Ensuring your loyalty program is safe and compliant — from terms & conditions to data policy, promotions, lotteries, and contests.

Audit

Evaluating the setup, journeys, data, and performance. We also conduct UX/CX research to identify gaps and opportunities.

Our process

How we work

We structure your loyalty program like a tree —
rooted in insights, built with precision, and designed to grow

Needs Analysis

Every growth story starts with the right seeds.

We begin by understanding your business goals and motivations, so your program is grounded in real needs from day one.

Needs Analysis

Every growth story starts with the right seeds.

We begin by understanding your business goals and motivations, so your program is grounded in real needs from day one.

Needs Analysis

Every growth story starts with the right seeds.

We begin by understanding your business goals and motivations, so your program is grounded in real needs from day one.

Strategy & Research

We analyze your current loyalty setup, data, and performance. Then, through CX & UX research, we identify real customer needs and experience gaps, forming strong roots for the program to grow from.

Strategy & Research

Core Systems & Planning

Together, we define KPIs, segmentation, use cases, and customer flows, shaping the foundation for your loyalty ecosystem.

This is the trunk that holds everything together.

Core Systems & Planning

Together, we define KPIs, segmentation, use cases, and customer flows, shaping the foundation for your loyalty ecosystem.

This is the trunk that holds everything together.

Core Systems & Planning

Together, we define KPIs, segmentation, use cases, and customer flows, shaping the foundation for your loyalty ecosystem.

This is the trunk that holds everything together.

Tech & Experience Layers

From there, we grow the branches — we implement and configure loyalty platforms, CDPs, and MarTech tools to bring your strategy to life across all touchpoints.

Tech & Experience Layers

From there, we grow the branches — we implement and configure loyalty platforms, CDPs, and MarTech tools to bring your strategy to life across all touchpoints.

Tech & Experience Layers

From there, we grow the branches — we implement and configure loyalty platforms, CDPs, and MarTech tools to bring your strategy to life across all touchpoints.

Results & Optimization

And finally, we help you bear fruit — with dashboards, testing, and iterative analytics, we drive continuous loyalty growth aligned to your business goals.

Results & Optimization

And finally, we help you bear fruit — with dashboards, testing, and iterative analytics, we drive continuous loyalty growth aligned to your business goals.

Results & Optimization

And finally, we help you bear fruit — with dashboards, testing, and iterative analytics, we drive continuous loyalty growth aligned to your business goals.

Cooperation models

Flexible, fit-for-purpose delivery

We adapt to your team’s maturity, timeline, and tech stack.
Choose the cooperation model that suits your needs

Loyalty consultations

Targeted sessions to unlock clarity, validate ideas, and guide key decisions.

Quick wins with MVPs

Lean program setups to test core mechanics and deliver early results.

Full-scale ecosystems

End-to-end loyalty solutions — from strategy to optimization.

Modular support

Focused support across key steps — strategy, audits or performance growth.

We’re tech-agnostic

We have knowledge and hands-on experience with various loyalty, MA, and customer data platforms.

We recommend and build what fits your stack and goals, and are open to working with the tools that best suit your needs.

Let's talk

Anastasia Chaykina

Head of Delivery,
Loyalty Expert

Let's talk

Anastasia Chaykina

Head of Delivery,
Loyalty Expert

Let's talk

Anastasia Chaykina

Head of Delivery,
Loyalty Expert

Home

About us

Partner with us

Looking to build or scale loyalty?

Home

About us

Partner with us

Looking to build or scale loyalty?

Home

About us

Partner with us

Looking to build or scale loyalty?

We design and deliver loyalty solutions for ecommerce and retail

Loyalty that grows deep. Powered by data. Guided by strategy.

Retention & CLV

Customer satisfaction

Customer acquisition

Data collection

Customer reactivation

Channel shift & growth

Community engagement

Brand differentiation

Retention & CLV

Customer reactivation

Customer satisfaction

Channel shift & growth

Customer acquisition

Community engagement

Data collection

Brand differentiation

End-to-end support for loyalty programs

Strategy

Audit

Implementation

Analytics & Growth

Analytics & Growth

Strategy

Implementation

Legal Advisory

Audit

How we work

Needs Analysis

Needs Analysis

Needs Analysis

Strategy & Research

Strategy & Research

Strategy & Research

Core Systems & Planning

Core Systems & Planning

Core Systems & Planning

Tech & Experience Layers

Tech & Experience Layers

Tech & Experience Layers

Results & Optimization

Results & Optimization

Results & Optimization

Flexible, fit-for-purpose delivery

Loyalty consultations

Quick wins with MVPs

Full-scale ecosystems

Modular support

We’re tech-agnostic

Let's talk

Let's talk

Let's talk

Loyalty that grows deep.
Powered by data.
Guided by strategy.