Customer Loyalty Strategist
• Part-time • Remote • Poland
Have you ever experienced a loyalty program so well-crafted that it made you genuinely excited to engage with a brand?
Maybe it was when your favorite retailer surprised you with early access to a sale, or when a restaurant remembered your anniversary and had your usual table ready. These moments don't happen by accident - they're the result of thoughtfully designed loyalty strategies that turn transactions into relationships.
That's the kind of impact we create at Loyalty Roots.
We are the team of experts who help companies build their loyalty programs. We believe that loyalty program is about understanding customers, their needs, challenges, desires and fears. We work with clients who are ready for strategies based on data, technology and innovation.
We deliver end-to-end loyalty programs implementations with the main focus around strategy.
Who are we looking for and why?
We’re looking for a Strategist with a deep understanding of human behavior and digital ecosystem. Someone who knows that words can spark emotions, build habits, and inspire action.
Loyalty Roots is a young company formed by experienced professionals. We create a space for experts to cooperate with each other, work with open-minded clients and deliver innovative projects together.
We’re looking for people who are passionate about their job; who know the value of data-driven decision making, personalization and A/B testing; innovative and not afraid of challenges.
Currently there are not a lot of companies that have figured out the best approach to customer loyalty. We need to be creative and confident to set the tone for the market.
What you’ll do as a Customer Loyalty Strategist
You’ll be a main owner of the assigned client’s loyalty program project and will be responsible for the end2end delivery.
Presales stage: you’ll help with materials and inspirational use cases. In some cases it will be important that you join business sales meetings in order to meet the potential client and start building relationship. You’ll help to determine the team needed to deliver the project and to make budget&KPI estimations for the project.
Audit stage: you’ll work closely with the team (e.g. content, CX, analytics) to perform the audit and research. Together with CX Researcher it will be your role to choose needed people resources, set clear direction for a team, create brief with expectations, review the work before sending to the client. You will connect the dots and deliver the final audit summary with suggestions of the next steps.
Strategy stage: this is your main playground. You’ll use internal resources to deliver the stage, you will be a main decision-maker. It’s your role to set KPIs, create a loyalty strategy with the clear roadmap.
Implementation stage: you’ll support project manager on this stage.
Optimization and analytics stage: you’ll review the assumptions made during the phase of the strategy preparation, define areas for improvements.
Upsell: as you’ll be the main point of contact for the client and the main project owner, your role will include looking for upsell chances and opportunities. NOTE: we believe that sales process should be based on the value delivered to the client by solving their problems. Focus on understanding your client’s challenges and help them fix those.
Ongoing: knowledge sharing with the internal teams by joining status meetings and / or updating internal documentation.
What we expect from a Customer Loyalty Strategist
3+ years in a strategic role (e.g. loyalty, CRM, digital strategy).
Knowledge of customer experience (CX), behavioral design or neuromarketing
Advanced skills in marketing strategy and execution, experience both with the acquisition and retention strategies
Proven experience with the omnichannel campaigns. Note that during the interview we’ll ask you about the omnichannel use cases / case studies you’ve had
Proven experience working the AI / ML engines
Proven experience with personalized campaigns of any sort. Note that during the interview we’ll ask you about the use cases / case studies you’ve build with the personalization as a main engine
Knowledge of the digital trends
Experience managing the clients with 1mln+ monthly revenue
Understanding of the event-first datasets
Basic understanding of the IT terminology and integration principles (e.g. API, SDK, Kafka)
Experience with marketing data analysis. Use cases where your insights influenced the decisions of marketing and business teams
Experience with A/B tests is a must. You should understand how to conduct A/B tests, how to analyze the results and present them to the customer
Understanding the importance and mechanics behind the CRM/Marketing Automation/CDP platforms (e.g. Bloomreach, Braze, Oracle, Salesforce, Synerise)
Strong soft and presentation skills both in Polish and English languages
Extra points
Hands-on experience with CRM/Marketing Automation/CDP platforms (e.g. Bloomreach, Braze, Oracle, Salesforce, Synerise)
Experience working with loyalty programs, gamification or engagement strategies
Background in gaming industry or an understanding of how game mechanics influence behavior
Experience working with the clients from different sectors
Being available during the work week within the working hours 9am-5pm CEST
If you’re open to be a speaker on webinars and conferences, it’ll be a plus. It’s not a requirement for every candidate, don’t worry
What we offer
Possibility to work with the clients from different sectors: ecommerce, retail, telco, hospitality etc.
Freedom of work and a creative space to test your ideas
B2B contract or contract of mandate
180-250 PLN per hour based on your experience and engagement (for B2B contract)
Part-time position. Availability per month is discussed with you
Project-based collaboration (we work with you on projects that align with your interests and expertise)
B2B contract - work from anywhere in the world. We don't care if you work from home or are on a workation - whatever keeps your mind fulfilled and makes you happy and productive
Loyalty Roots is in a phase of growth. It has challenges, like you haven’t heard about us yet and we need to earn your trust. However, you’ll be able to grow and build something great together with us. No corporate structure, but also a healthy environment within your availability
Way to apply
If you feel like you’re a good fit, please apply here.
We’ll get back to selected candidates within 14 business days. If you don’t hear from us after this time, it means that for now we’re not a good fit for each other, but we’ll keep you in our database in case more suitable role comes up.
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Candidate journey: ⭕️ CV analysis ➔ ⭕️ Recruiter call ➔ ⭕️ Meet the leadership team. We’ll have a chance to learn more about each other and agree to become partners together!
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If you haven’t been contacted, but you strongly believe that you’re a great fit - let us know by contacting us on LinkedIn.
We welcome applications from all qualified candidates regardless of gender, age, ethnicity, religion, sexual orientation, or background. We believe diverse perspectives make our projects more effective and our team stronger.
By submitting this application, you declare that you have read and understood the Privacy Policy for Candidates of Loyalty Roots Sp. z o.o., based in Krakow, 30-526, Czyżówka 12/2.11, (https://www.loyaltyroots.com/policy) and consent to the processing of your personal data contained in your application for the purposes of the recruitment process, including being considered for future recruitment processes for up to 24 months.
